Last Updated: June 14, 2026
Solrova, Inc. ("Solrova," "we," "us," or "our"), a Delaware corporation, is committed to protecting your personal information. This Privacy Policy explains what data we collect when you use the Solrova Solar Design Studio at solrova.com (the "Service"), how we use it, who we share it with, how long we keep it, and your rights as a consumer.
By using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Service.
Notice at Collection
Solrova is a lead-matching platform that matches homeowners with vetted local solar professionals. When you submit our lead form, we collect your name, contact information, address, and solar usage data to generate your personalized savings estimate and to share your profile with the one vetted Solar Partner we match you with in your area. A "Solar Partner" is a licensed, insured solar installation contractor or company that has been vetted and approved for the Solrova network. Your information may be sold or shared with Solar Partners who may contact you about solar installation services. You have the right to opt out of this sale or sharing — see the Do Not Sell or Share My Personal Information section below or email privacy@solrova.com.
We collect the following categories of personal information when you use the Service:
| Category | Specific Data | Source |
|---|---|---|
| Contact information | Full name, email address, phone number | You provide this on the lead form (Screen 5) |
| Home address & geolocation | Street address, city, state, ZIP code, latitude, longitude | Google Places API autocomplete; geocoding |
| Roof & property details | Roof material, roof age, electrical panel capacity, roof orientation/direction | You enter these; roof direction auto-detected via Google Solar API |
| Energy usage data | Monthly electricity bill ($), annual kWh consumption, 12-month bill-by-bill history, utility provider name, rate plan | Manual entry, Supabase utility lookup, or bill upload |
| Utility bill images | Uploaded PDF or photo of electricity bill | You upload these voluntarily; processed in-browser and permanently deleted within 24 hours |
| savings estimate selections | System size (kW), system request preference, finance option selected, battery manufacturer/count, 25-year savings estimate | Generated based on your inputs and slider selections on Screen 4 |
| Device & browser data | IP address, user agent string, browser type, session identifiers | Collected automatically at time of form submission (server-side) |
| TCPA consent records | Verbatim consent text shown, timestamp, consent method, page URL, consent version | Captured automatically when you submit the lead form |
Sensitive Personal Information (CPRA): Under the California Privacy Rights Act (CPRA), the following data Solrova collects qualifies as sensitive personal information: (1) precise geolocation derived from your home address, (2) energy consumption data from your utility bills, and (3) financial information (monthly electricity costs). We collect these categories solely to generate your personalized solar savings estimate and to match you with a qualified installer. We do not use sensitive personal information for profiling, advertising, or any purpose beyond what is disclosed in this policy.
We do not collect Social Security numbers, government-issued IDs, financial account numbers, payment card data, or passwords through the Service.
About sharing and sale of personal information. Solrova is a lead-matching platform. When you consent to connect with a Solar Partner, Solrova shares your personal information with the one vetted Solar Partner we match you with in your area. Under California law (CCPA/CPRA), this sharing may constitute a "sale or sharing" of personal information. Solrova does not share data with data brokers, lead aggregators, or advertising networks. California residents may opt out — see the Do Not Sell or Share section. Consent is never required to use the Solar Design Studio or receive a savings estimate.
The FCC's rules under the Telephone Consumer Protection Act (TCPA) require that consent for telemarketing calls and texts be obtained clearly and transparently. Solrova operates on a single-recipient basis: with your prior express written consent, we match you with one vetted Solar Partner, who may contact you. This practice relies on your prior express written consent under the TCPA — not on any regulatory exemption.
When you submit the lead form and check the consent checkbox, your consent (consent version 3.0) expressly authorizes Solrova and the one vetted Solar Partner we match you with to contact you by phone, text, or email — including via automated dialing technology, pre-recorded messages, and AI-generated voice or text — about solar savings for your home. Consent is not required to use the Solar Design Studio or receive your estimate.
For each lead submission, we capture and store the following TCPA compliance record:
| Field | Description |
|---|---|
| Consent text | Verbatim text of the checkbox label at the moment of submission |
| Consent version | Version identifier (incremented whenever consent language changes) |
| Timestamp (client) | ISO 8601 timestamp from the user's browser |
| Timestamp (server) | Server receipt time (authoritative) |
| IP address | Captured server-side in Edge Function (not from client JavaScript) |
| User agent | Browser identification string |
| Page URL | Full URL of the page where consent was given |
| Session ID | Unique session identifier linking consent to the lead record |
| Consent method | Documented as "explicit_checkbox" — unchecked by default, requiring affirmative action |
TCPA consent records are stored in an append-only database table. They cannot be modified or deleted, even by Solrova administrators. Records are retained for a minimum of 7 years from the date of consent, as required by FCC guidance and industry best practice.
You may revoke your consent at any time by replying STOP to any text message, calling us, or emailing privacy@solrova.com. Revocation applies to future contacts only and does not affect the legality of contacts made before revocation.
We share personal information only in the following circumstances:
We do not share personal information with advertising networks, data brokers, or any other third parties for marketing purposes.
Solrova's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:
| Data Type | Retention Period | Reason |
|---|---|---|
| TCPA consent logs | 7 years from date of consent | FCC regulatory requirement; append-only, immutable records |
| Lead records | 3 years from submission | Business operations, installer performance tracking, dispute resolution |
| Uploaded utility bill images | 24 hours maximum | Bills are processed in-browser; any server-side copies are permanently deleted within 24 hours. Account numbers are discarded immediately after parsing. |
| Analytics data (Google Analytics 4, PostHog) | GA4 user-level data up to 14 months; PostHog event data up to 12 months | Pseudonymous site-usage and conversion metrics — no directly identifying information; not linked to your identity |
When a data retention period expires, records are permanently deleted or de-identified, except where a longer retention period is required by law.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Solrova operates a lead-matching platform and may share your personal information with the one vetted Solar Partner we match you with. This sharing may constitute a "sale or sharing" of personal information under California law, which means your opt-out rights described below are directly applicable.
| Category | Examples | Shared With Solar Partners? |
|---|---|---|
| Contact information | Name, email, phone number | Yes — when you consent |
| Home address & geolocation | Street, city, state, ZIP, coordinates | Yes — when you consent |
| Energy usage data | Monthly bill, kWh consumption, utility provider | Summary only — when you consent |
| savings estimate data | System size, finance option, 25-year savings estimate | Yes — when you consent |
| Device, browser & usage data | IP address, user agent, session ID, pages viewed, first-party analytics identifiers | No |
| TCPA consent records | Consent text, timestamp, consent version | No |
Solar Partners are licensed, insured solar installation contractors or companies that have been vetted and approved for the Solrova partner network. They are not data brokers, lead aggregators, or advertising networks. Solar Partners use your information solely to contact you with solar installation quotes and proposals.
How to exercise your rights: Submit a verifiable request to privacy@solrova.com. We will acknowledge your request within 10 business days and respond substantively within 45 calendar days. If we need additional time, we will notify you of an extension (up to an additional 45 days).
Right to Opt-Out of Sale or Sharing of Personal Information
Under CPRA (Cal. Civ. Code § 1798.120), California residents have the right to opt out of the sale or sharing of their personal information. When Solrova shares your contact information and solar profile with Solar Partners, this constitutes "sharing" of personal information under California law.
To opt out: Email privacy@solrova.com with the subject line "Do Not Sell or Share My Personal Information." Include your name, email address, and phone number so we can locate your record. We will process your request within 15 business days and will instruct the Solar Partner who received your information to cease using it for marketing purposes within 48 hours of our notification to them.
You may also opt out at the point of data collection by not checking the consent checkbox on the lead form. The Solar Design Studio is fully functional without submitting your contact information to any Solar Partner.
Limit the Use of My Sensitive Personal Information
To request that Solrova limit the use of your sensitive personal information (precise geolocation, energy usage, financial data) to only what is necessary to provide the Service: privacy@solrova.com
If you are a California resident, you have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).
We recognize and honor the Global Privacy Control (GPC) and other opt-out preference signals that your browser or browser extension sends on your behalf. When we detect a GPC signal from your browser or device, we treat it as a valid request to opt out of the sale and sharing of the personal information associated with that browser or device, including for purposes of cross-context behavioral advertising. We process the signal automatically. You do not need to fill out any additional form for that browser or device.
Because an opt-out preference signal is generally tied to a particular browser or device rather than to you as an identified individual, we apply it to the browser or device from which it is received. If you have given us information that identifies you (for example, a lead-form submission), and you have enabled GPC, we will, where feasible, also apply your opt-out choice to that identified profile. You may still submit a separate opt-out request, or other privacy requests, through the methods described elsewhere in this policy.
Enabling GPC, or otherwise opting out, will not cause us to deny you goods or services, charge you a different price, or provide you a different level or quality of service, except as permitted by law.
You may also exercise this right by using the Do Not Sell or Share My Personal Information link in our website footer. Using the Global Privacy Control achieves the same opt-out of sale and sharing without the need to use these links for each browser. To learn more about Global Privacy Control or to download a supporting browser or extension, visit globalprivacycontrol.org.
Residents of states with consumer privacy laws — including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), and others — may have similar rights to access, delete, correct, and opt out of certain data processing activities. To exercise your rights under any applicable state privacy law, contact us at privacy@solrova.com.
Solrova uses a limited set of first-party and analytics cookies and similar technologies. We do not use advertising pixels, retargeting tags, cross-site tracking, or third-party marketing trackers of any kind.
Analytics. We use Google Analytics 4 (provided by Google LLC) and PostHog (US Cloud) to understand how visitors use the site and where our traffic comes from, so we can improve the Service. Both tools are configured to protect your privacy:
_ga) used to measure unique visits and sessions. These are analytics cookies, not advertising cookies.Your choices and opt-out. Solrova operates only in the United States, where applicable state privacy laws follow an opt-out model, so no opt-in cookie banner is required. You can opt out of analytics in any of these ways:
We also use strictly necessary, session-based browser storage (such as sessionStorage) to maintain form state during your visit. This is not used for tracking and does not persist after you close your browser.
We implement reasonable administrative, technical, and physical safeguards to protect your personal information:
No method of electronic transmission or storage is 100% secure. If you have reason to believe your interaction with us is no longer secure, contact us immediately at privacy@solrova.com.
In the event of a data breach involving your personal information, we will notify you as required by applicable law, including California Civil Code §1798.82 and other applicable state breach notification statutes. If you have questions about our security practices, contact us at security@solrova.com.
The Service is not directed to individuals under 18 years of age. Solrova's services are not directed to, and we do not knowingly collect personal information from, children under the age of 13 within the meaning of the Children's Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501 et seq. If you are a parent or guardian and believe we have inadvertently collected information from a child under 13, please contact us at privacy@solrova.com so that we can promptly delete it.
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically. Material changes will be highlighted on the Service for 30 days following the update. Continued use of the Service after changes constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
Solrova, Inc. (a Delaware corporation)
1050 E Flamingo Rd, Ste 107 #1345
Las Vegas, NV 89119
Email: privacy@solrova.com
We will respond to all privacy inquiries within 45 calendar days.